Marketers leap into gaming

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1. Depends on how it’s done.

   Comment by sado — July 18, 2006 #

2. Would you buy a DVD movie with commercials in it? I see advertisements everywhere I go. I would like to not see them for once.

   I believe that developers will be forced to censor themselves because advertisers would pull their adverts if they didn’t. Kind of like most websites with adverts.

   If I wanted to see advertisements, I would simply walk outside, or go to IGN.com

   Comment by savagesaladin — July 19, 2006 #

3. “Would you buy a DVD movie with commercials in it? I see advertisements everywhere I go.”

   actually yes you do. Ad/product placements in Movies have become rather common actually. For example, in Spiderman they showed specifically a Dr. Pepper can in peter parkers room like a bijillion times.The Delorean in Back to the future, a BMW Z8 in James Bond. The Highway scene in Matrix 2, every car is made by GM.

   In face, while lookign into this, it seems even fucking NASA did product placement, by having the crew drink coke in space….

   so yeah, it’s everywhere. Welcome to capitalism.

   Comment by somniloquist — July 19, 2006 #

4. I think this refers less about product placement (which is already omni-present…Tony Hawk anyone? NHL’s rink-side adverts, etc.), but actual commercials. One example I’ve heard of is putting an ad between rounds in an on-line DeathMatch game. That kind of stuff I feel is very intrusive; however, gamers willingly sit there and eat up shit games (Halo), and will probably continue to bend over and take it up the ass (no offense to anyone who practices consensual sodomy). The only way this is not going to happen is if EVERY gamer gets pissed off. Which they’ll do after they finish watching their MTV.

   Comment by Monsignor — July 19, 2006 #

5. I don’t really care about adverts in sports games…. because I never play them. Besides, sports is nothing but advertisements in real life. Do people actually buy more Coke when they see 10,000 Coke signs at a football game?

   If I’m playing something like an FPS, I don’t want to see adverts for the neXt Xtreme Deodorant. If there are going to be adverts, they need to be fake and ironic, like in Duke Nukem.

   I wouldn’t be surprised to see X-treme sports drink adverts in Halo 3, since everybody that plays it is an X-treme sports fan that is fueled by Mountain Dew and sodomy.

   Comment by savagesaladin — July 19, 2006 #

6. I didn’t go in depth with my first comment but figured I would now. For me it all depends on the kind of advertisements. I do not think anyone is either going to care or see coke can adverts in their games. Product placement in movies and games have been around for a long time now the only reason people dont seem to notice them is because they are stealthly placed as part of the products people normally use in the game.

   The problem comes when they start to put commercials that will have to be watched round to round in online games (PS3). Those are the kinds of ads that people will really care about and the others will just be looked over as being ‘more realistic’.

   Comment by sado — July 19, 2006 #

7. TV style, take time out from the game, advertising is a terrible idea and should not be implemented in any game that people pay good money for.

   In-game product placement type ads, however, seem like a perfectly legitmate way to create a different stream of revenue. The world you will be playing in will often have the same consumer crap you can buy in real life, so you might as well have a real brand name on it instead of a fake one. The tricky part is ensuring that the ads are placed strategically so that they don’t intrude on immersion.

   Comment by Zero Verkill — July 19, 2006 #

8. yeah and thats the real question ‘Can advertising in games be done without compromising the game’s immersion?’

   Comment by sado — July 20, 2006 #

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